Alexander Bogomolov

Knock-knock.
Hi! I'm a T-Shape Designer and Design Manager with 10+ years experience
from e-commerce and fintech to health and fitness. I helped scaling startups, increasing conversions and speeding up design delivery. I led award-winning products like Google Play's Best App and Apple Design Award winner. Experienced in UX/UI, branding, and product strategy, dedicated to solving complex problems and leading teams in uncertain startup environments

Partner and Designer at Eda January 2024 - August 2025

Personal AI nutritionist to reach your goals. Imagine having your personal nutrition assistant, but it is also fun and really values your effort at every step.

  • Created product solutions, discussed it with the team;
  • Launched website;
  • Launched the App;
  • Helped with marketing.
  • Outsourced animation tasks and art-directed it.

Head of Marketing Design at Simple August 2023 - August 2024

The Simple app coaches people on long-term weight loss and healthy eating.

  • Redesigned the homepage, boosting conversion rate from 9% to 17%;
  • Built visual guidelines for organic touchpoints to ensure brand consistency;
  • Led a team of 4 designers, organizing workshops and creating a strong design culture.

Head of Design at Loóna March 2020 - August 2023

An award-winning app designed to gently occupy your mind with soothing interactive content, shedding the worries of today and setting you up for a serene tomorrow.

  • Launched a design system, cutting feature development time by 30%;
  • Increased onboarding conversion to 90% for 200,000+ users;
  • Boosted key metrics: MAU x10, signup rate x2, trial start x3, subscription CVR +30%;
  • Managed and mentored a team of 5 designers;
  • Presented growth ideas directly to stakeholders.

Apple Design Award 2021, Google App of the Year 2020, Golden Kitty Award 2021

Other works and collaborations you can find on my Tumblr there is a lot of stuff from icons and lettering to the whole products, have fun.

Contacts:
Email, LinkedIn

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